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XRISTOPHER BLAND |

Copywriter | Content Writer

35 Years Experience in Customer-First Writing
B2B | B2C

Website Content

 

Companies commonly plan website launches without involving writers in the planning phase, and typically plunk them in afterward to replace placeholder text with actual content.

The challenge for writers is to create compelling content within predefined fields and other design restrictions that oftentimes are not ideal to copy flow.

Adding to this challenge, when designers make changes to a website, a writer must have holistic knowledge of a website’s contents in order to know when a change affects content in any other area of a website. And a writer must be adaptable to affect changes quickly, whether creating a new product description or re-writing an entire website section.

I’ve been this writer many times in a career that has involved creating new section content for established websites and all-new content for website launches that have included:

  • Sales pages

  • Holistic product/service descriptions

  • Calls to action

  • Newsletter signup content

  • Nav button blurbs

  • Mission statements and core values

  • Boilerplate info

  • Company history and partnership info

  • Team member bios

  • And more

In tandem with website changes and launches, I’ve written a lot of website collateral material, including press releases, employee and stakeholder communications, and client communications. I’ve also written internal and external communications for service migrations, service interruptions and other sensitive communications where a careful attention to the right wording is paramount to brand perception with customers, stakeholders and the media.

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