Press Releases

 

Press releases serve any business as effective inbound marketing.

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The challenge to writing a press release involves a delicate balance of journalism and copywriting in order for a press release to serve as effective direct-to-consumer communication, and reaching that goal commonly involved many skills and steps, including:

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• Submitting press releases to senior leadership teams for review

• Writing new content based on stakeholder input

• Vetting content with partner companies

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The process can also include editing collateral press releases by partner companies, as well as distilling press releases down into emails for internal company release.

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Here are a few press releases that I wrote for LifeLearn Animal Health: