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Copywriter | Content Writer

35 Years Experience in Customer-First Writing
B2B | B2C

Celebrating 35 Years in Customer-First Writing

As a proven writer with 35 years of experience, I’ve consistently helped B2B and B2C businesses improve client engagement, build brand trust and increase conversions.

I've written both as a freelancer and full-time writer for:

  • Direct marketers

  • Education and technology companies

  • Non-profit organizations

  • Food companies

  • Insurance companies

  • Workplace wellness agencies

  • Consumer and trade magazines

  • Startups

  • Artists

  • Fitness instructors

  • Veterinarians

  • Certified nutritionists

  • Doctors

  • Business leaders

  • And more

In other words, I’m a versatile writer with a solid track record of measurably helping people reach their goals (and building some great relationships along the way) by asking one question:

What Do You Need?

Skills include Writing Creative Suite, my term for any writer's most essential core proficiencies:

  • spelling, punctuation and grammar

  • styles and forms

  • speed, accuracy and consistency

  • versatility and adaptability

  • ease with multitasking

  • dependable delivery to deadline

  • openness

  • consideration

  • attenuation to flow

  • unfettered connection to the place from which new ideas come


Other skills listed below.


Social Media

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • YouTube

Operating Systems

  • Windows 10

  • Windows 7

  • Windows XP

  • Mac OS

Collaboration Tools

  • Gather Content

  • Google Drive

  • Dropbox

  • Trello

  • Asana

  • Sharepoint

Email Marketing Tools

  • MailChimp

Social Media Tools

  • Hootsuite

Content Optimization Tools

  • Readability Score

  • Rival Explorer

Communication Tools

  • Skype

  • GoToMeeting

** These are just some of my skills.

If you do see one that is important to your project, get in touch. I may have it.

Design, Image and Video Editing Tools

  • Photoshop, Illustrator, InDesign

  • Premiere Pro, Premiere Elements

  • After Effects

  • Dreamweaver

  • Acrobat

  • Flash

Website Design Tools

  • Wordpress

  • Wix

  • HTML

  • CSS

Audio Tools

  • Audition

  • Ableton

  • Acid Pro

  • Audacity

Microsoft Office

  • PowerPoint

  • Excel

  • Word

  • OneNote

Email Messaging Optimization

Value Proposition Development

Landing Page Optimization

Courses, Conferences and Personal Training


Conestoga College

Digital Media, GPA 4.0

Sheridan College

Media Writing

Pseudonyms and Ghost Authorship

I am not just Xristopher Bland.

I’m also James Hartsell, and Toni Tate, and Rob Walker, and Mary Clarkson, and Michael the Director of Customer Experience.

I am countless other pseudonyms and real names that clients have applied to my work in sales letters, HR communications, press releases, video scripts, and so much more.

And I am no name—an invisible, nameless presence attached to countless words floating around out there attached to no one on websites, product sheets, press kits, TV screens, you name it.

I’ve written far more that exists online (and perhaps still in print) than people will ever truly know.

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