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XRISTOPHER BLAND |

Copywriter | Content Writer

35 Years Experience in Customer-First Writing
B2B | B2C

Every-changing search algorithms across social-media channels are strangling organic reach.

On Facebook, for example:

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  • Fans only saw 16% of posts by page managers in their newsfeeds in 2012. (Hubspot)

  • Organic reach for the average Facebook page dropped to 6.5% in 2014. (EdgeRank Checker)

  • By 2017, the average number of engagements with organic Facebook posts had dropped by more than 20%. (BuzzSumo)

Social Media Advertising

 

While I haven’t done a ton of copywriting for paid social ads, I certainly understand why more businesses are using paid social advertising to reach more people.

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Organic Reach Has Been Killed

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Compounding this, Facebook’s newsfeed now has more ad content from marketers, and page likes have little impact on organic reach—even if you’re a large company.

 

According to Ogilvy, for pages with 500,000 likes or more, organic reach could be a trifling 2%.

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In my experience writing social ad copy for LifeLearn Animal Health, I’ve found that a clearly worded benefit statement tends to create ads that perform when combined with principles of email marketing.

 

Specifically, the science of writing compelling subject lines.

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I've also done other forms of advertising both for print and digital. Here are six digital ads I wrote for Optimal Health Products to promote sales of their all-natural blood-pressure supplement, StrictionBP:

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SBP AD 1.jpg
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